April 29, 2010 - The 40th Annual Rose Festival welcomes rose growers from around the world to compete for the prizes of most beautiful rose and sweetest smelling rose. From May 13th to 16th, 2010 the city of Grasse, known as the Perfume Capital of the World, will welcome over 14 000 visitors. Last year over 63 000 cut roses were on display throughout the town.
This year both the Centifolia Rose, cultivated in Grasse and Morocco and the Damascena Rose, grown in Bulgaria, will be the honorary roses.
Since the last festival in 2009, 17 new fragrances, all with rose floral notes, were launch by luxury brands Givenchy, Estée Lauder, Kenzo, Guerlain, Nina Ricci, YSL (to name but a few).
If you have never been to the capital of fragrance before, make a point of visiting the Fragonard Factory www.fragonard.com where you can learn all about how to extract essential oils from flowers. You can also visit the Musée International de la Parfumerie, www.museesdegrasse.com which reopened in the 2008 after a massive refurbishment project. For more information : 04.97.05.57.90 or 04.93.36.66.66